Content Marketing Webinar, 14 November 2018|14:30

Where there is communication, there is content. Every organisation engages in a wide variety of internal and external communications with consumers and stakeholders. With Liferay's new improved CMS and the upcoming releases of Commerce and Analytics, now is a good time to consider how your content can be linked to the purchase funnel.

Key Takeaways

  • Understand the relationship between content strategy and content marketing
  • Dig deeper into how compelling content can be created
  • Learn how you can promote and analyse content for better impact

Webinar duration: 45-60 minutes

You can read more on how content, strategy, marketing, conversion fit together in this blog post by Diego Lago, Head of User Experience at Digirati.

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An integrated approach to content, marketing and conversion

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