Content Strategy Masterclass, 16th May, London
Human and machine approaches to planning and enriching your content.
Join us for an afternoon workshop to learn about content strategy and the key benefits, roles, activities and deliverables associated with it. The session will identify two main components to explore further: structured content, from the initial domain exploration and modelling to the implementation of a content model into Liferay; and taxonomy, covering its benefits and applications as well as options on how to manage large taxonomies across various content repositories. As a follow up to taxonomy, we will explore new approaches to content categorisation including machine learning and how it differentiates from more conventional, human-driven classification approaches. Ultimately, we will look at ways of combining taxonomy with machine learning with example demonstrations.
Who is the workshop for?
Digital managers, strategists, web managers and marketers who are looking for a swift but thorough entry point to the subject of content strategy. The material in this workshop should provide a good overview of content strategy as a whole and more detailed concepts and techniques about key aspects of it that are essential in large, subject-based content repositories.
What will I learn?
In this workshop, you will learn:
- What content strategy is and its elements
- What content phases you need to consider for a successful implementation
- What structured content is – through a few exercises we will take you through the journey from the initial models into the CMS implementation
- Taxonomy, what it is and how can it be managed
- Machine learning and how it can work alongside taxonomy for better content search and discovery
Design Museum (The Ulm & Bauhaus Room)
224-238 Kensington High St,
London W8 6AG
Lunch will be provided so don't hesitate to contact us regarding dietary requirements or further information.
Phone: +44 (0) 1415307142