The focus of this engagement centred around the production of clear, coherent goals to inform and initiate a user centered product roadmap for a major revision of their online products and services. Due to the global pandemic crisis, we approached the work by running a series of remote, collaborative workshops to:
The various stakeholders from the business validated a vision statement to guide the program of work. The workshops with them helped uncover the current drivers and barriers impacting product development and enabled the creation and prioritisation of business goals to underpin the product roadmap. We took their product goals further by identifying and prioritising key benefits for each and developed associated metrics. This also provided a clear direction for further user research activities.
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Define your vision and goals to facilitate effective planning.