User research

Understand your users

To innovate you need to design. But the path to great design lives inside your users’ heads. We employ qualitative and quantitative user research methods to provide our clients with actionable and testable insights into what their users need. And getting a clear picture of what your users need – rather than want – is key to better shaping your digital strategy and aligning your offering with their goals.

Sticky notes describing user insights.

Why it matters

  • Involving your users in your product development process can put your organisation at an advantage.
  • Putting the user or customer first has proved a key ingredient of success for digital products and services across all sectors.
  • Stop operating on your organisation’s internal assumptions. User research provides evidence on whether you are on the right path or not. As a consequence, you will progress more quickly and reliably.
  • Your sales and marketing efforts will be more effective if you know who your customers are and what they are trying to do.
  • Your product roadmap becomes easier to manage because you can back the choices that will have the biggest or most relevant impact.

Find out how we can help you set a user research plan suited to your organisation's needs.

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Case study

Qualitative research to explore new international markets for OpenAthens

Qualitative research to explore new international markets for OpenAthens

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Gathering customer insights for CRU, a world leading business intelligence service

Gathering customer insights for CRU, a world leading business intelligence service

Read more